The overarching premise of TSIA’s latest book, B4B: How Technology and Big Data Are Reinventing the Customer-Supplier Relationship, is quite simple: The operating models of technology providers are about to be revolutionized. 

This report looks at the impact of B4B (business for business) on technology support services organizations and the critical capabilities SS executives should focus on establishing or improving to remain competitive in this new environment, specifically:

  • Adoption services
  • New delivery models
  • Customer success analytics

I find the research TSIA provides is always one step ahead. It certainly helps to see how the industry is changing, and more importantly, what can be done to stay ahead of the game and innovate for our customers.

Ted Saoumi

Product Manager - Support & Education Services, Schneider Electric Software, LLC

The impact of b4b on support services

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