Automation and Analytics Are Critical for Managing Expand Selling Initiatives
As customers begin realizing desired outcomes from technology investments, technology providers must constantly be looking for opportunities for expand selling, which are formal cross-selling and upselling motions with existing customers.
Executives responsible for expanding product and service revenue with existing customers should understand which enabling technology components are already well adopted by technology firms, as well as emerging tools that may provide a boost to operational and financial metrics.
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TSIA provided insightful, relevant, and meaningful information that helped me create my business plan for next year.
Director, Service Account Management, Vital Images, Inc.
The Technology Services Industry Association (TSIA) is the leading industry association for executives who run service lines of business within technology companies. Our membership base includes 80% of the Fortune 100 technology firms in more than 65 countries worldwide.